From the Hella Jongerius web site: The PS Pelle is an IKEA-Unicef project that helps Indian women to earn a living and meet other women while their children attend school. The wall-hangings result from both industrial and craft production and honour the role of the craftspeople, as each specific fabric carries the name of the woman who contributed to it. The images are taken from Swedish fairy tales, a reference to IKEA’s homeland. This kind of time-consuming craftsman­ship can only be done at affordable prices when commissioned by manufacturers who can produce and distribute the objects in large quantities.