The prints in Alice McCall’s Spring 14/15 Collection have a very market ready feel, with influences from Mary Katrantzou’s infamous Spring 2011 Collection. Surreal photographic landscapes and symmetrical repeats have been popping up on runways and in stores but the trend still has room to grow. The girly theme of pink phones, ribbons, lips, and hearts takes on a unique feel with the photographic technique creating a playful and edgy look that could be the start of a new trend.

– Claudia Brown