Art director : Sergio Machado – Photos: Rogerio Cavalcanti

Art director Sergio Machado – Photos : Marcos Lopes

via here.

If trend is your thing, then skip to the dreamy luscious future that is Bloom, which is the perfect tome for me as it basically combines nature and fashion, two of my favorite things.  I first discovered this exquisite trend bible in a previous life, rifling through inspirational material at the design library at the headquarters of a major sportswear brand I shall leave anonymous. Now one of its founders and art director Lidewij Edelkoort runs the very inspirational site trend tablet and has also released a new issue of Bloom!

-Claudia Brown

Art director: Sergio Machado – Photos: Ella Dürst